These posters designed by Linda Lundgren for Scandinavian supermarket Hemköp are innovative and incredibly eye catching. She has assembled various food by color and shaped them into large water-drops. The colors are rich, vivid, and intense… especially against the black backdrop.
Linda Lundgren also has worked with McDonalds, Ikea, Yoggi, and Electrolux.
If supermarkets actually would color-code their food, I for one would not have any objections.
Now if only we could get them to stop putting magazines at the check out counter… I fall for that shit every time!